Some will tell you that the best content to focus on would be those on recent news and events, or trending topics. This makes sense since more people will be looking for what’s popular at the moment, so that regularly putting out podcasts on trending topics will probably help you get more first time listeners to pay attention.
On the other hand, some will tell you to ditch newsy podcast formats and focus on putting out timeless content. This means content that are will continue to be of interest to listeners no matter what’s in or not at the moment. This also makes sense since you want people to keep on listening even to your old podcasts with new listeners who stumble onto old podcasts finding them good enough to be converted to regular listeners.
So which content is really better?
As always, a mix of the two would be your best bet. However, it still depends largely on your vision. You have to keep it real and carry out your vision of what you want to put out and not just fit your entire content and format in hopes of reeling in listeners. If that is your approach, you can bet that you’ll run out of good content pretty soon.
However, it might be a good idea to keep in mind that if you focus on trending topics in whatever niche you’re in, try to package your content in such a way that it will become timeless. Put a spin on things. Do not deliver them only as news bites, but go deeper so that your content will offer something more be it in way of comedic value or deeper insights and discussion that will make people to consider your podcasts as timeless.
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