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To Throw or To Grow?
Podcasts take time to grow. Unless you already have a huge following via some other platform, the chances of your podcast going viral overnight is next to nil. Granted that this is the case for majority of podcasts, how do you know if the lack of listeners is just part of growing pains or if […]
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Prerequisites for Being Featured on iTunes Store
Being featured on iTunes Store’s Podcasts home page is a big deal. Just a day on the homepage can guarantee you thousands of new listeners. In case you’re wondering if your podcast has any chance of getting features on the iTunes Store, here’s the list of Podcast “must haves” straight from Apple’s mouth. To be […]
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Timeless Content Versus Trending Topics
Figuring out the right content to use for your podcasts can be really tricky. Time and again you’ll get contrasting advice on the kind of content to use. Some will tell you that the best content to focus on would be those on recent news and events, or trending topics. This makes sense since more […]
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Make Your Video Podcast Searchable with Video Sitemaps
Search engines may not be the main channel for getting podcast subscribers, with pretty much everybody relying on iTunes for distribution. However, the traffic that search engines bring cannot be brushed off, because the fact is that millions of people still use search engines everyday to look for information – including podcasts. If you produce […]
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Podcast Distribution Beyond iTunes
There is no doubt that iTunes is currently the best way to distribute your podcasts. After all, almost everybody downloads podcasts via this very popular Apple service. This only means that by distributing your podcast via iTunes, you are already covering the needs of the majority of your would-be (or current) listeners. However, there are […]