Measuring the success of your podcast can feel like a bit of a shot in the dark. There’s no ‘right’ way to do it. This is mostly down to the fact that no metric is perfect. But it’s also because ‘success’ means different things to different podcasters. Is it growing your followers or subscribers? Achieving […]

Podcasting in 2023 – it’s a different world now than it was back in 1774. Long gone are the horse-drawn iPods and steam-powered New & Noteworthy charts. Today it’s all about cyborgs, hoverboards, and Artificial Intelligence. Grimdark future or techno-utopia? The truth is usually somewhere in between. On this “Podcasting in 2023” season of Podcraft, […]

This is a weekly newsletter for Podcast Movement event and community updates. TWO! TWO WEEKS UNTIL EVOLUTIONS! We’ve got so much happening, and it’s all good! We’re placing bets on what you all think the coolest part of the below is… read on and let us know! PM EVENT NEWS Peabody & Murrow Award Winner […]

A new study from Sounds Profitable has revealed some interesting insights about how effective podcasts are nowadays as an advertising tool.  The study, which surveyed over 2,000 US consumers aged 18 and above, suggests that podcasts have now overcome TV, radio and social media as the most effective advertising medium in the US.  It’s a […]

There’s quite a debate about IF podcasters should have their podcasts on YouTube. We’re going to shelve that debate for this post and assume that you’re YouTube-curious, even motivated. I aim to summarize the most important points in YouTube’s new guide specifically for you, the podcaster who wants to get your podcast on YouTube. The […]