Podcasts are a great way to share your knowledge as well as that of other people. A major advantage is they can be shared online and can be saved in other multimedia players which means you can listen to them while on the go.
Being an online format, podcasts can easily be shared and promoted even for free. You need not choose the paid advertising route because there are so many ways you can make people aware of them on the internet.
The best part is anybody can do a podcast and broadcast it online. Today, not only the professionals are doing this because even students, moms and hobbyists are into this as well in an effort to spread their passion to the rest of the world.
Now where can you promote your broadcast productions? You have many options.
Social media is the most popular avenue. On Facebook, Twitter, YouTube, Google Plus and other platforms, it’s easy to share your passion with your friends and followers. Just make sure that you spread the word in sites where most of your friends frequently hang out.
If you have a blog, you can very well promote it there. A blog is normally updated regularly and as such, you have every opportunity to share what you do on there.
Forums are another way to tell people about your podcast. Just remember to be part of those that are of the same niche as yours or where other podcast producers are.
Finally, don’t underestimate the power of an email blast. Write an engaging email to your database and provide a link to your website or a podcast you’ve uploaded on YouTube.