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5 Strategies to Measure Podcast ROI
No matter what form of content you’re investing in, measuring your return on that investment is necessary and important. However, attempting to do so with a podcast can feel daunting, to say the least. That’s because unlike some other forms of content, the aim of podcasts is typically not to sell a product to consumers. […]
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Spotify for Podcasters: An Improvement on Anchor?
You can’t go anywhere on the globe without coming across that big green dot. Spotify has worked hard to make itself synonymous with streaming audio. Now, Spotify for Podcasters is the phrase that connects creation and consumption in one ecosystem. As of July 2022, 44% of all podcasts were hosted on Anchor (now Spotify for Podcasters). This […]
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Why We Need To Protect Open Podcasting (& How You Can Help!)
As a podcaster, are you ever amazed to find your show discovered and downloaded in an app you’ve never heard of? Or, as a podcast listener, do you delight that when you hear about a cool and interesting new show, you can open up your favourite listening app, find it, and add it to your […]
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Can You Re-Record Old Podcast Episodes as New Content?
Repurposing content to make it go further is a common recommendation. But can you re-record old podcast episodes? Or are they a lost cause because you’ve already covered the topic? One of my shows recently went from having three hosts to two, and part of our updated strategy is revisiting old topics. So, how do […]
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Useful Tools & Services For Online Entrepreneurs
Are you hoping to finally launch your online business but with minimum budget, skills, and know-how? Having the right web tools and services will help you start that business and keep it running. Check out this article as we’ve featured tools that cover the following: Originally posted on July 26, 2022 @ 12:20 am