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Biggest Barrier for Aspiring Podcasters? 60% Say Marketing
When weighing up whether or not to launch a new podcast, what’s the biggest challenge that springs to mind? For aspiring podcasters who haven’t launched their show yet, new data suggests the biggest barrier they see is podcast marketing. It’s the fear of promoting their podcast and growing their audience that puts them off. We […]
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Apollo+, The Fiction Podcast App: Is It The Netflix For Podcasts?
Among podcast listening apps, Apollo is a big deal. Granted, when it first launched, the bar was very low for apps specializing in fiction podcasts. There weren’t any. Apollo exceeded expectations by building relationships with independent podcasters and networks, tagging and indexing podcasts to show a wide range of entertainment, and promoting fiction podcasts in […]
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Africana Woman Podcast Tour: A Lusaka Review of a Thriving Movement
Africana Woman is an internationally award-winning podcast that celebrates the voices and stories of African women. On April 29th, the show embarked on its first-ever tour of Zambia, kicking off in Kabwe. The tour will conclude on May 26th in Kitwe, with a stop in Lusaka on May 6th. This series of live podcast events […]
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Zimbabwe’s Podcasters: Challenges and Opportunities
Like other African podcasters, podcasters in Zimbabwe face a lot of challenges. There are over 50 podcasts in Zimbabwe, but the medium is growing slowly. it’s an unpopular preference of media among audiences. They are also content-selective when they listen to podcasts. On the other hand, podcast production faces challenges of technical issues, unreliable electricity, […]
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Locative Media for Podcasters: GPS Tools To Grow Your Show in 3D
The pandemic-fueled demand for digital content and desire to get out and enjoy the real world align to make locative media and GPS tools the next step in content creation (video, schmideo). Let’s look at what locative media is, what it can do for you, and how to use it to grow your show. What […]