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Should You Direct Sell to Your Audience?
Your podcast is a great way to build authority and nurture/deepen a relationship with your listeners. Can you serve them if you’re also direct selling them? This can be a hotly debated topic in some circles. One side feels like you should deliver only value and then maybe, at the end of the show, ask […]
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Podcast Advertising is Now More Effective Than TV and Radio, Study Finds
A new study from Sounds Profitable has revealed some interesting insights about how effective podcasts are nowadays as an advertising tool. The study, which surveyed over 2,000 US consumers aged 18 and above, suggests that podcasts have now overcome TV, radio and social media as the most effective advertising medium in the US. It’s a […]
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What is an RSS Feed for Podcasting? Saying Yes to RSS
Some aspects of podcasting are invisible, but crucial to your podcast’s success. One is the RSS feed. Some people say you don’t need an RSS feed to make a podcast. Others claim that RSS is the crucial difference between podcasts and other streaming content. In this article, I’ll answer the question, “What is an RSS […]
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PreSonus Studio One 6 Review for Podcasting: Features, Costs, & Compatibility
When I began my audio journey, what seems forever ago, there were only a handful of DAWs (a DAW is the type of software you use to record, edit, and mix sound). Fast forward to the modern day, and there are many players in the market. Each has its merits and different focuses for target industries. […]
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What is Phantom Power? Demystifying the Unseen Force
What is Phantom Power? Is it some sort of spectre, superpower, or magical ability? Well, not quite… You’ve probably seen or heard people saying “48V” and “condenser microphone” in the same sentence when speaking about audio. The 48V refers to Phantom Power. No, there are no ghosts or ghouls involved! It may seem like a scary […]