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Why You Need to Care More About Your Gen Z Podcast Listeners
Do you know much about the demographics of your podcast listeners? And specifically, do you know what percentage of your listeners fall into the Gen Z bracket (aged 11-26 in 2023)? Edison Research and SXM Media have published a report this week that suggests you might want to pay more attention to this younger demographic […]
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Podcast Episode Titles | How Should I Name My Episodes?
Podcast episode titles might be an afterthought to many creators. But they are vital to the success of your show as a whole. You can pour time and energy into creating the best content humanly possible. But if you don’t put a bit of thought into the naming of that content, you’re going to put […]
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How to Leverage LinkedIn to Boost Your Podcast Reach and Visibility
If you use social media platforms like Facebook, Instagram and Twitter to promote and grow your podcast, you (like many other podcasters) may feel the effects of engagement fatigue. Many of these platforms actively reduce the visibility of organic posts with associated links, whether in the caption or in the comments, as they earmark these […]
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Listeners Consider Podcasts A Trusted News Source, Study Finds
If you’re someone who regularly listens to news podcasts like The Daily, you’ll be used to the idea of turning to podcasts as your trusted source for news. But what about podcasts that aren’t actually news sources? And how do you feel about the idea that listeners might consider your podcast a trusted source of […]
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AI Still Not Taking Off With Podcasters, Survey Finds
If there’s one thing that podcasters can’t seem to agree on right now, it’s whether AI is the best or worst news for the industry. There’s a whole lot of hype around AI right now – and even more new AI tools for podcasters popping up. It’s easy to assume everyone’s excited about the technology. […]