-
Podcasting in 2023: Podcraft Season 17
Podcasting in 2023 – it’s a different world now than it was back in 1774. Long gone are the horse-drawn iPods and steam-powered New & Noteworthy charts. Today it’s all about cyborgs, hoverboards, and Artificial Intelligence. Grimdark future or techno-utopia? The truth is usually somewhere in between. On this “Podcasting in 2023” season of Podcraft, […]
-
Keynotes, awards, and award-winning keynotes!
This is a weekly newsletter for Podcast Movement event and community updates. TWO! TWO WEEKS UNTIL EVOLUTIONS! We’ve got so much happening, and it’s all good! We’re placing bets on what you all think the coolest part of the below is… read on and let us know! PM EVENT NEWS Peabody & Murrow Award Winner […]
-
Podcast Advertising is Now More Effective Than TV and Radio, Study Finds
A new study from Sounds Profitable has revealed some interesting insights about how effective podcasts are nowadays as an advertising tool. The study, which surveyed over 2,000 US consumers aged 18 and above, suggests that podcasts have now overcome TV, radio and social media as the most effective advertising medium in the US. It’s a […]
-
Should You Direct Sell to Your Audience?
Your podcast is a great way to build authority and nurture/deepen a relationship with your listeners. Can you serve them if you’re also direct selling them? This can be a hotly debated topic in some circles. One side feels like you should deliver only value and then maybe, at the end of the show, ask […]
-
What is an RSS Feed for Podcasting? Saying Yes to RSS
Some aspects of podcasting are invisible, but crucial to your podcast’s success. One is the RSS feed. Some people say you don’t need an RSS feed to make a podcast. Others claim that RSS is the crucial difference between podcasts and other streaming content. In this article, I’ll answer the question, “What is an RSS […]