Some podcasters complain that making a podcast website is hard. And, though it can be, the results are worth the effort. When I first learned how to make a website, I learned HTML coding in a Rutgers University course. Now, podcast website builders can make websites that update themselves via an RSS feed. Podpage was the first big player in that particular field, and Podcastpage offers some competition. So let me show you what makes Podcastpage different. How can this tool make it easier for people to find your show and for you to connect with your audience?
Our link to Podcastpage.io is an affiliate. If you choose to sign up and pay for the service via our link, we will earn a commission (at no extra cost to yourself). Affiliates help support our free content, though they never cloud our judgement or prevent us from giving you our honest opinions!
How Can a Podcast Website Update Itself?
You may already know how RSS feeds work. But if you don’t, imagine that your podcast is a train. The train cars are your episodes, full of exciting ideas. The train station is the directory where your audience goes to meet your episodes. In this metaphor, the RSS feed is the train tracks or the podcast’s route between your podcast hosting service and the station.
Like Apple Podcasts, Spotify, or any other directory is a station for that RSS feed to visit, the website you make with Podcastpage is a station. You don’t have to know how to code. RSS-fed websites ask you to fill out a short form; then, the interface is drag and drop. Podcastpage takes the information from your RSS feed and displays it in the template of your choice for your audience.
What Makes Podcastpage Different From Podpage?
It’s a little bit confusing because Podpage and Podcastpage have similar names, logos, and color schemes. But, Podcastpage offers many features with their basic tier that other website providers charge more for. Or, don’t provide.
For starters, Podcastpage’s templates provide more features and customization options. And, their websites can import episodes from your YouTube channel or playlist as easily as from your podcast host’s RSS feed.
Podcastpage has a page builder which lets you add additional pages for transcripts, host bios, or whatever content you need to add. A blog option rounds out your audio or video content.
The sticky audio player (like on Podchaser) allows users to listen to your show while browsing different parts of your site. They won’t have to navigate away from your episode player. Users can customize the Podcastpage default audio player, including time stamps. Or, embed a podcast episode player from any of 20 different podcast hosting services.
Podcastpage also integrates with Instagram and Podchaser.
Essentially, Podcastpage is equally easy to use as Podpage, but Podcastpage has more resources.
How Can Podcastpage Make It Easier For People To Find My Show?
Podcastpage’s templates include a blog and custom pages to help you make your podcast website unique and valuable for your audience. This can help improve your podcast’s SEO.
Say you interview Neil Gaiman about his new book, and he also wants to discuss a charity he supports. In the course of the conversation, he happens to talk about how much he loves roasted beets. Your podcast website can include separate posts about the book, the charity, and his favorite recipe for roasted beet salad. Or, publish one blog post with all three topics. In the future, anyone looking up information about these topics could easily find your podcast. More informative content means more ways for people to find your show.
Not only can your podcast website have blog posts, but also Podcastpage helps you add custom pages to dedicate space for your media kit, host bios, a guide to how to listen to a podcast, or anything you want. Again, this is drag-and-drop editing; you don’t have to know how to code.
How Does Podcastpage Help Me Connect With My Audience?
Did you know that over 80% of podcasters wished they received more feedback from their listeners?
Podcastpage offers more ways for your audience to communicate with you. The service can automatically import your podcast reviews from Podchaser and Apple Podcasts. Plus, you can add a form for your audience to write a review on your website. What if you get a bad review? You can hide it.
A Voice Message widget makes it easy to run a voice feedback survey, or have your audience submit their questions.
And, of course, there’s always the usual contact form, too.
Pricing and Features
Podcastpage has a 14-day free trial. When you pay monthly, the tiers are:
Podcaster: For $15 a month, you get a website that automatically imports your new episodes from YouTube or your podcast host, as well as any reviews from Apple Podcasts or Podchaser. Plus, you get custom pages, a blog, a guest intake form, and up to 100 voice messages monthly, for one show and one team member login.
Business: For $22 a month, you get everything at the Podcaster level, for “multiple” podcasts and/or YouTube channels, with three team member logins, built-in analytics, and up to 500 voice messages monthly.
These tiers work out at $12 and $18 when paid annually.
The only negative aspect is that you must pay for the Business level to get site analytics. Maybe they assume you’ll depend solely on your hosting provider for analytics if you only have one podcast. But, if you use the blog, it’s good to know how many people engage with it.
Yes, Podcastpage is a little more expensive than Podpage. But, it also has more features, even at the least expensive tier.
Podcastpage: Saves You Time, Expands Your Reach
Websites are supposed to be a set-it-and-forget part of your podcast workflow. It’s meant to take time and effort at the start, then a little maintenance later. As technology changes and tech companies compete, website software and podcast hosting software don’t always play nicely together. Integrations can expire or lose cohesion. But, Podcastpage depends on RSS feeds. This standard piece of code helps open podcasting and keeps your website up to date. You can rely on your RSS feed to ensure your new episodes reach your Podcastpage audience. Then, you can put your time and energy into engaging with your audience through Podcastpage’s other features.
Third-party podcast website services like Podcastpage and Podpage will be appealing to the majority of podcasters who seek simplicity and efficiency. If you’d still like to weigh up building a podcast website that you own and control 100%, though, then check out our handy guide. And once you get up and running with your fancy new site (no matter which platform you use), be sure to join us in the IndiePod Community where we’ll happily give you some feedback!
Originally posted on August 1, 2023 @ 12:24 am