TikTok might not be the first platform that springs to mind when you’re thinking about ways to grow your podcast audience. But nowadays, it probably should be.  What started as a platform for sharing 15-second lip-synching videos has now become a legit channel for building communities and promoting brands. With over 1 billion users (and […]

Are you an independent podcaster trying to “make it”? What does “make it” mean to you, and what are the biggest challenges you’re facing in getting there? What’s actually important to you as a podcaster? These are just some of the questions we want to answer and share with podcasters and the wider industry, but […]

Radio remains the most widespread communication medium in Africa, reaching the remotest geographical areas compared to the Internet, print, and television. However, podcasts are steadily and slowly rising to become radio’s biggest competitor in Africa. Here are six reasons why. 1. Podcasts Are Educational Tools for Sidelined Topics Podcasts help experts to share insider tips with […]

When we talk about the Creator Economy, we’re referring to the current economic system where individuals create their own future by making money selling services as independent contractors. Podcasts, blogs, and YouTube channels all fall into this type of work. What’s unique about the Creator Economy is that independent contractors focus on passion-based businesses, create […]